Website owners and business stakeholders can better analyze visitor behaviour and get feedback on their services using Hotjar SAAS software. Hotjar analyzes user behaviour on a company's website. Established in 2014 and based in Saint Julian, Malta, Hotjar SAAS provides B2B services and is regarded as trustworthy by 1,262,773 websites in more than 180 countries.
Hotjar SAAS and Content Square recently partnered to enhance the services they provide, which include:
Continuous Heatmaps
Rather than creating a new heatmap every time a page changes, Hotjar SAAS launched the beta version of Continuous Heatmaps in December 2020, enabling continuous surveillance of users' interactions.
By graphically depicting visitors' clicks, taps, and scrolling behaviours—frequently regarded as the most reliable indicators of visitor motivation and desire—continuous heatmaps may assist companies in understanding visitors' website activities.
Visitor Recordings
In the SAAS industry, Hotjar was one of the first to provide visitor recordings—a tool that records the screen of user sessions on your website. You may observe how visitors interact with your website and have an in-depth understanding of their viewpoint. Compiling user input with recordings facilitates the creation of data-backed adjustments. Every year, Hotjar records 1.7 billion sessions.
Surveys
One way to obtain feedback from clients or website visitors is through surveys. Website owners may contact users at reasonable times, obtain actionable information at their fingertips, and discover the reasons behind users' platform exit courtesy of the user-friendly Hotjar SAAS surveys. With Hotjar, more than 402 million survey replies are gathered.
Hotjar SAAS offers stakeholders a single platform that helps them convert more site visits into paying clients. Hotjar's explosive rise in popularity over the last several years is evidenced by its capabilities, which include site recordings, heatmaps, and surveys aimed at helping companies obtain a clearer understanding of their customers and target audience.